About us
Properties, ByHomeOwner. The way it should be.
ByHomeOwner is a global property portal connecting homeowners, buyers, renters, estate agents, developers and service partners across the UK, UAE, India and beyond. We remove the middle layers so real people can find real homes and services — faster, fairer, and without paying commission on their own equity.
Trust is engineered in. Every listing runs a 14-point verification — identity, ownership, address, photo integrity (EXIF + reverse image + perceptual hashing) and sanctions screening — before it can appear in the marketplace. Verified listings carry a visible badge, messaging is monitored end-to-end, and our partner network of agents, developers and service pros is vetted, rated and continuously re-scored.
We believe in collaboration over competition. Homeowners, estate agents, developers and service partners aren't rivals on ByHomeOwner — they're a network. When owners, agents and pros work together, everyone gets more options, better choices and a fairer deal. Why compete when we can collaborate?
One global platform. Local currencies, local rules, one honest standard: what you see is what's real.
By the numbers
- £0
- commission on your sale or let
- 14-pt
- verification on every listing
- 3+
- markets live (GB, AE, IN)
- 24/7
- self-serve owner tools
Our mission
Give people back control of their biggest transaction
Selling or letting a home shouldn't cost you thousands in commission, and finding one shouldn't mean waiting for a callback. We build the tools — verification, AI copilots, direct messaging, smart alerts — so owners, buyers and tenants can transact on equal footing.
Direct by default
Homeowners talk to buyers and tenants — no gatekeepers, no commission, no drip-fed information.
Verified, not gated
Every listing goes through a 14-point verification. Trust comes from proof, not from paywalls.
AI where it helps
Our copilot drafts descriptions, extracts specs from PDFs and matches wanted ads — you stay in control.
Built for many markets
Multi-currency, country-aware units and locally relevant guides across GB, AE, IN and beyond.
Who we serve
- Homeowners — sell or let directly, keep 100% of your equity.
- Buyers & renters — post wanted ads, get matched, message owners directly.
- Agents & developers — a direct channel with verified enquiries, no lead-gen middlemen.
- Service partners — conveyancers, movers, surveyors and more, connected to real transactions.
Milestones
- 2024ByHomeOwner launches in the UK with zero-commission listings.
- 2025AI listing copilot and smart notifications roll out to owners and agents.
- 2025Partner Network launches across GB, AE and IN with verified service pros.
- 2026Direct rentals and wanted-ad matching go live for renters and landlords.
By the numbers
Proof, not promises
14-pt
verification on every listing
Automated + human sign-off
< 24h
average trust-report response
First-triage SLA
72h
removal SLA on confirmed abuse
From initial report
100%
of listings scanned for duplicates
pHash + reverse image
3+
live markets (GB, AE, IN)
More rolling out in 2026
£0
commission on your sale or let
Owners keep their equity
How we verify listings
The 14-point verification, step by step
Every listing runs the same 14 checks before it can appear in the marketplace. Owners typically finish the automated stages within minutes; human sign-off completes within one business day.
Step 1 of 14
Identity check
Government-ID match against the listing account holder.
- Evidence checked
- Passport, national ID or driving licence with a live selfie match.
- What to expect
- Automated in ~2 minutes; failures route to a human reviewer.
Prefer the full list? Show all 14 checks
- 1
Identity check
Government-ID match against the listing account holder.
- 2
Ownership proof
Title deed, land registry entry or authorised-agent letter reviewed.
- 3
Address validation
Postal address cross-checked against public records and mapping data.
- 4
Geocoding & pin accuracy
Owner-pinned location reconciled with authoritative geocoders.
- 5
Duplicate detection
Perceptual image hashing (pHash) flags reused or stolen photos.
- 6
EXIF & photo integrity
Photos analysed for tampering, stock reuse and mismatched metadata.
- 7
Reverse image search
Listing imagery compared against the open web for prior appearances.
- 8
Price sanity check
Asking price compared to local comparables; extreme outliers flagged.
- 9
Description quality scan
AI review for misleading claims, contradictions and prohibited content.
- 10
Sanctions & PEP screening
Account holder screened against global sanctions and watchlists.
- 11
Phone & email verification
Contact channels confirmed with one-time codes.
- 12
Device & signal review
Sign-up device, IP and behavioural signals reviewed for fraud patterns.
- 13
Legal & compliance flags
Restrictions, encumbrances and regulatory notes surfaced to reviewers.
- 14
Human sign-off
A trained reviewer signs off before the trust badge is awarded.
The ByHomeOwner trust badge
When all 14 checks pass and a reviewer signs off, the listing carries a visible trust badge in search results and on the property page. It means the identity, ownership, address and imagery have been reviewed by ByHomeOwner — so buyers and renters can shortlist with confidence.
Global footprint
One platform, local everywhere we live
ByHomeOwner runs on local currencies, local units and locally relevant guides. These are the markets we're actively live in today, plus what's rolling out next.
| Country | Region | Currency | Since | Status |
|---|---|---|---|---|
| United Kingdom | Europe | £ GBP | 2024 | Live |
| United Arab Emirates | Middle East | AED | 2025 | Live |
| India | South Asia | ₹ INR | 2025 | Live |
| Nigeria | West Africa | ₦ NGN | 2026 | Rolling out |
| South Africa | Southern Africa | R ZAR | 2026 | Rolling out |
| Canada | North America | C$ CAD | 2026 | Rolling out |
Trust and anti-scam standards are identical in every market — verification, badging and moderation SLAs do not change by country.
Collaboration, not competition
How owners, agents, developers and pros work together
Property doesn't have to be a zero-sum game. Here's how the network works on ByHomeOwner.
How do homeowners and estate agents collaborate on ByHomeOwner?
Owners list directly for free, then choose whether to opt in to Agent Assist. Agents see verified opportunities and get paid on outcome — not on lead-gen fees. Owners stay in control, agents get pre-qualified interest.
Do developers compete with homeowners on the portal?
No. Developers list new-build stock alongside resale homes so buyers see the full picture — new, resale and off-plan — in one search. More choice for buyers, more visibility for developers, no artificial walls.
Where do service partners (movers, surveyors, conveyancers) fit in?
Verified partners are matched to real transactions the moment an owner or buyer needs them. Partners get warm intent, users get vetted pros — nobody pays a middle layer to make the introduction.
Why collaboration rather than competition?
Property is not a zero-sum game. When owners, agents, developers and service pros work together, buyers and renters get more options, faster answers and fairer prices. That's better for everyone — and it starves scammers of the confusion they rely on.
How does ByHomeOwner stop scams and fake listings?
Every listing runs a 14-point verification before it can appear — identity, ownership, address, photo integrity, sanctions screening and human sign-off. Verified listings carry a visible trust badge, and any user can report a listing for triage within 24 business hours.
Get in touch
Media, partnerships or feedback — we'd love to hear from you.